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25 of the Best WordPress Plugins for Marketers

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via Marketing Did you know there are over 56,000 WordPress plugins available today?WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system.From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you're seeking, all while keeping your website as speedy as possible and saving you time along the way, too.But with so many options available, it's tough to figure out the best ones to use.That's why we've done the work for you.Below you'll find a list of the 25 best WordPress plugins (not in any specific order) that every marketer should explore.Best WordPress Plugins for MarketersThese 25 plugins have been reviewed by some of the top marketers in the industry. They'll also keep both you and your WordPress website running efficiently and effectively. If you want more, check out the official WordPress plugin page.1. JetpackSource:…

I Don't Mind Paying, But I Do Mind Being Played [The Customer Code Series]

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via Marketing This post is part 9 of 11 in a series onHubSpot’s Customer Code.Here’s a secret -- I wanted to launch the first version of The Customer Code at INBOUND 2017. I was excited about the idea, and wanted to start talking about it.But our leadership team pushed back on me. They said there was no way we could ask other companies to step up and embrace their customer-first ideals when we still had so far to go ourselves. Of particular concern was the communication around our pricing and how customers got billed.We had to be the change.The way our pricing works varies quite a bit throughout our product lines, for customers at the Starter level, it tends to be extremely simple, but as our customers’ businesses gets more sophisticated, pricing tends to get more sophisticated as well. And feedback made it clear that, when it came to pricing, our most unhappy customer segment were customers at the Marketing Hub Professional and Enterprise levels -- so that’s where we dug in.Like many…

The 2-Step Process for Answering “What Motivates You?” During Interviews

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via Marketing Out of all the questions a hiring manager might throw your way during an interview, “What motivates you” might be the most crucial one to nail.One of the most important -- and common -- traits hiring managers typically vet for in candidates is their intrinsic motivation. Research suggests intrinsically motivated employees produce a higher quality of work than extrinsically motivated employees. So proving that you’re a craft-driven professional, and not just someone who is enamored by the company’s lucrative stock options, can be the difference between landing the job and receiving a “thank u, next” email.To help you answer the “What motivates you?” question in a way that clearly communicates your intrinsic motivation and boosts your odds of landing your next job, check out this two-step process we developed.How to Answer "What motivates you?"Describe why you love your craftExplain how your passion for your craft will benefit your potential employer. 1. Describe …

How to Post on Instagram: a Step-by-Step Guide

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via Marketing With over 800 million active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019, an exponential increase from 1.86 billion in 2016.If you're not already using Instagram for your business, you're missing out on a ton of opportunity to grow brand awareness and reach a wide audience. Fortunately, adopting an Instagram strategy can be relatively easy with enough time and effort.However, if you've never used the app, you might be daunted by the first question likely to cross your mind -- How can I post my first image?If you're ready to post an image to Instagram, we've got you covered. Here, we've cultivated a quick-and-easy guide to posting on Instagram, to ensure you can begin attractin…

The Straightforward Guide to Twitter Analytics

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via Marketing When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move toward greater transparency and measurement abilities for all its users.Since then, Twitter has continued to make upgrades to the tool, having created a standalone analytics app called Engage in 2016 and launching analytics for Twitter Moments.Though users now have more insight into their Twitter account metrics, you might not be using this data to its full potential.Perhaps you've poked around the Twitter Analytics homepage and figured out you can track impressions and metrics by promoted or organic activity ... and that's about it. The good news is there's much more you can discover in your Tweet activity dashboard -- you've just need to know where to look.Beyond the basic metrics, here are some incredibly important things you can discover about your Twitter account and audience using Tweet Analytics. Then, take a look at some of the free third-party analytics tools that g…