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The Ultimate Guide to Integrations and Why Your Business Needs Them

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via Marketing Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations.Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done.What if there was a way to connect your software to the applications you use in a way that successfully brings them together? This would mean all of your information and data would live in a central location with no manual entry required, even if those applications don’t actually come with the software itself … sound nice?Well, good news! This type of solution exists … it’s called an integration.Integrations are a complex topic to understand. So, let’s simplify the concept with the help of an analogy we can reference throughout this…

SEO vs. PPC: When to Optimize and When to Pay for Traffic

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via Marketing Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world.Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible.Many small businesses are faced with a similar problem of getting found by the right audience -- it doesn't matter how accurate your pizza bot is in determining whether or not you like pineapple on your pizza, if users can't find you.There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). But which method is right for you and your pizza software company? Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page?Here, we've explored wh…

6 of the Best SEO Link Building Software Solutions in 2019

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via Marketing All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It's also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic.The term "link building" refers to the process of creating links on other websites to increase search engine rankings and drive referral traffic back to your site. You can embed links to your site within various forms of content -- including, but not limited to, blog posts, infographics, articles, press releases, and images.Link building is one of the most important SEO practices today, and using the best link building software is essential to getting it right.Here, we're going to explore six of the best SEO link building software solutions. But first, let's dive into the importance of link building.The Important Role Links PlayIf you're a ma…

500+ Journalists Agree: These Are the Worst PR Tactics in 2019

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via Marketing Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week.The relationship between journalists and PR professionals is complicated. While PR professionals need the media in order for their job to function, it's also true that to some degree, journalists rely on PR professionals to deliver newsworthy story ideas directly to their inboxes.Even though there are some #PRFail horror stories with shockingly bad tactics, these instances are still the minority.PR pros usually teeter on a fine line between professionally offering content of value to a journalist -- and rubbing them the wrong way.Since PR professionals rely so heavily on their relationships with media contacts, it's important to be professional in communication efforts and not bite the hand that feeds you, so to speak.My team at Fractl has been earning top-tier coverage in the media for …

19 of the Best Landing Page Design Examples You Need to See in 2019

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via Marketing How do you convince your visitors to take the plunge on your website?There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower-quality form submissions, or a smaller number of higher-quality submissions.So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action.Click one of the links below to jump to that section of the article:Landing Page Design ExamplesLanding Page IdeasSurprisingly, when I started doing research into landing page examples, I realized there are hardly any sites out there with mod…

A Simple Guide to Marketing ROI [Formula & Examples]

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via Marketing Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting your company. To determine something's profitability, many marketers look at ROI -- or return on investment. At the most basic level, ROI compares the amount of money you spend on a project with the amount of revenue you gain from it. Ever wonder why we never saw a third sequel to the Jim Carrey classic, Bruce Almighty? One major reason could be the disastrous ROI of 2007's Evan Almighty.A few years after 2003's Bruce Almighty grossed over $484 million, a sequel was made that starred The Office's Steve Carell. In 2007's Evan Almighty, God, played by Morgan Freeman, commands Carell to build an arc like the biblical figure, Noah. The movie's marketing, award-winning cast, and special effects might have seemed promising at the time. But its production costs led to it having the biggest budget of any comedy film at $250 million. After th…