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5 YouTube Description Templates That Have Helped Our Videos Go Viral

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via Marketing YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts.However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience.In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months.Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO. If you're unsure how to start crafting compelling YouTube descriptions, keep reading -- here, we'll explore various tactics you can employ, and provide templates to en…

23 Remarkable Twitter Statistics to Be Aware of in 2019

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via Marketing Twitter is one of the most popular (and powerful) social media networks around, and businesses everywhere are smart to continue using and innovating on it.But how you use Twitter depends entirely on how its members use, follow, post, interact with, and hashtag the things they care about. Luckily, we curated some Twitter statistics to make your decision easier.So, how are people using Twitter nowadays? How are businesses using Twitter? How does the network impact people's purchasing decisions? How do promoted tweets boost offline sales, and how connected do people feel to a brand as a result of your Twitter presence?Twitter StatsCheck out some intriguing data about Twitter, below, and see for yourself. For more ideas on how and what to tweet -- including 12 tweet templates to get you started -- check out this blog post.Twitter User Statistics1. Twitter has 321 million monthly active users as of the end of 2018. (source: Twitter)2. 79% of Twitter's monthly active u…

Direct Costs, Explained in 600 Words or Less [With Examples]

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via Marketing It's surprisingly inexpensive to start a business today -- as little at $3000, according to the Small Business Administration. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex.Before research and development, and before you even rent an office space, you might want to know how much money you'll need to make your product. These are your direct costs.Direct CostsDirect costs are what you spend specifically to develop and maintain your product or service. These costs can vary over time as the product is improved upon. Direct costs range from employee salaries to the price of the items needed to build each unit of your product. Are direct costs different from fixed and variable costs?Actually, direct costs are a type of fixed or variable cost. These expenses are not mutually exclusive. Whether or not a direct cost is fixed or variable simply depends on how likely (or regularly) the cost is …

How to Build Up Your Work-Life Balance Muscle, According to Nestlé’s Chief People Officer

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via Marketing In recent years, viewpoints have shifted on the concepts of "having it all" and "juggling work and life." We’ve come to recognize no one has it all, day in and day out; we may strike a healthy balance one week and find ourselves a bit lopsided the next. In other words, the battle for balance is ongoing. That’s why we have to build up what Judy Cascapera, Nestlé USA’s Chief People Officer, calls "the balance muscle.""We have to treat it like working out at the gym: You start small and build up that muscle, and over time it gets a little easier," Cascapera says. "If you don’t use and maintain it, that muscle starts to atrophy. But you can recognize that and build it back up again."As an HR executive, Cascapera has made balance-supporting initiatives a cornerstone of her work for Nestlé’s people. That includes leading the company’s Parent Support Policy for U.S. employees, offering primary caregivers up to a total of 26 week…

Direct Costs, Explained in 600 Words or Less [With Examples]

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via Marketing It's surprisingly inexpensive to start a business today -- as little at $3000, according to the Small Business Administration. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex.Before research and development, and before you even rent an office space, you might want to know how much money you'll need to make your product. These are your direct costs.Direct CostsDirect costs are what you spend specifically to develop and maintain your product or service. These costs can vary over time as the product is improved upon. Direct costs range from employee salaries to the price of the items needed to build each unit of your product. Are direct costs different from fixed and variable costs?Actually, direct costs are a type of fixed or variable cost. These expenses are not mutually exclusive. Whether or not a direct cost is fixed or variable simply depends on how likely (or regularly) the cost is …

How to Get Genuine and Totally Real Followers on Pinterest

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via Marketing Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories -- millennial use of Pinterest in particular has increased more than any other social network, even Snapchat.It makes sense, then, why you want to increase your followers on Pinterest. The popularity of the platform makes it a good site to increase brand awareness -- additionally, Pinterest users are particularly receptive to branded content. In fact, 78% of Pinterest users welcome content from brands.But the popularity of Pinterest means it's a crowded space, and the task of increasing followers can feel daunting. You might even be tempted to buy Pinterest followers -- we'll explain how to do this later (and why it's a bad idea).Fortunately, there are tactics you can implement right now to increase your real follower count on Pinterest. Here, we're going to dive into everything you need to know to grow your Pinterest audience today.H…

Do I Still Need a .com TLD For My Business?

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via Marketing Choosing a domain name for your business often goes something like this:1. After hours of brainstorming, you discover the perfect domain name only to find out it was registered 20 years ago.2. After a few more hours, you settle on another choice only to find out a payment of $50,000 was required.3. After more hours and more iterations, you end up buying a .com domain name that you don’t feel great about.This often happens due to the limited supply of top-level domains (TLDs) combined with the recommendation that all businesses should choose a .com or country-code TLD. But does having a common domain extension still matter? Should businesses still buy a .com domain name?What is a top-level domain?Before digging into the pros and cons of .coms vs. other TLDs, here’s a brief refresher on domain name terminology.A top-level domain or TLD is the last segment of a domain name. For example, the most common TLD is .com. Other popular TLDs include .gov, .net, .and .edu. There are…