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Showing posts from February, 2019

Google Cache: How to View Cached Pages

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via Marketing Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason.At its most basic, Google crawls web pages and then makes raw HTML copies of them -- a cached page. This can enable you to view a website that is slow or not responding, and it can also help SEO experts figure out indexation issues with a site.What is a cached page?When Google crawls a web page, it will take a screenshot of that page and index the content for future reference, in case the current page becomes unavailable. The cached page is essentially a back-up of the raw HTML of a page. Additionally, Google will provide the date of the last time the page was indexed on the cache page, i.e. "This page is a snapshot of the page as it appeared on Feb 20, 2019". If you've come across a page that isn't responding, or if you want to make sure your site is being properly indexed, keep reading to figure out how cached pages c…

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

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via Marketing With over 3.5 billion search queries on Google everyday, paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. However, there’s enormous demand for the top ad rankings for a lot of keywords, and all your competitors are duking it out to win the top keywords in your industry. So are you supposed to compete?Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. We’ve gleaned a ton of new insights and processes along the way, so we want to share them with our fellow marketers to help everyone save their time, budget, and frustrations.Read on to learn the eight-step process we use to optimize Google Advertising costs. And if you’re new to Google ads, check out the basics of Google Adwords in the section below. If you already know the fundamentals, f…

How to Create Infographics in Under an Hour [15 Free Infographic Templates]

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via Marketing Wouldn't it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually.But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.That's why we decided to take all the pain and suffering out of infographic creation. Seriously -- don't give up just yet. You, too, can create infographics that are professional-looking, high-quality, and completed in under an hour. I'm going to prove it. First things first:Download our 15 free infographic templates here.Then, all you have to do is provide the content to use inside them. Easy as that. In fact, I'm going to show you just how easy it is to make your own infographic by demonstrating with one of our 15 infographic templates in PowerPoint (pictured above…

The Ultimate Guide to Cybersecurity

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via Marketing If I were to ask you to list the most valuable things you own, what would you say? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question.As for me, I’d grab an old keepsake box filled with things from my childhood, a necklace from my boyfriend, my phone and computer (for pictures and writings!), and an old Iowa sweatshirt of my dad’s.But I’d also have to say that my identity, social security number, credit cards, and bank accounts are valuable to me. While these things can’t exactly burn down in a fire, they can be stolen … and if I were to ask a computer hacker what he or she thought my most valuable possessions were, they’d probably quote the intangible.That’s why we’ve compiled this guide on cybersecurity. Below, we’ll talk about why you should care about cybersecurity, how to secure your and your customer’s digital data, and what resources to follow to stay up-to-date with emerging tech.Personal data is inc…

7 of the Best Website Builders for 2019

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via Marketing After strolling out of my Computer Science I final during my freshman year of college, I knew I’d never code anything in my life again. My computer science class was incredibly interesting when we learned about the theory of programming languages. But when we had to put theory into practice, the only programing I was doing was texting my friend to email me the code of whatever project I was working on (sorry Professor Harms!).If you have the same sentiment toward programming as me, but you need to build a website for your business or your personal portfolio, don’t fret. There are affordable, intuitive website builders that can help you develop a robust website without any coding knowledge. And we’ve rounded up the seven of the best ones for 2019 below.Best Website BuildersWordPressWixSquarespaceWeeblyGoogle SitesShopifyHubSpot's Content Management System 1. WordPressImage Credit:WordPressG2Crowd Rating: 4.3/5.0 (1,670 reviews)Pricing:Personal - $5 per monthPremium - $…

Everything You Need to Know About Employer Branding

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via Marketing When a job seeker begins her search, one of the first things she's going to Google is this -- "Top companies to work for in 2019" or, alternatively, "Top companies in X industry."It makes sense -- nowadays, a company's reputation matters more than ever. In fact, 86% of workers would not apply for, or continue to work for, a company that has a bad reputation with former employees, or the general public.Ultimately, you spend plenty of time creating a compelling, incentivizing brand story surrounding your products or services. But how long do you spend cultivating a powerful employer brand to ensure you attract and retain top talent?Here, we're going to explore what employer branding means, examples of good employer branding, and how you can implement your own employer branding strategy, today.What is employer branding?At its most basic, an employer brand is your reputation as a place to work, as well as your employees' perception of you …

How to Breathe New Life Into Your Google Search Results With Rich Snippets

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via Marketing Google rich snippets. What the heck are those?They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I'm going to tell you how to set them up.Let me first pose a question to you: Have you noticed that when doing a Google search, certain listings just look a little sexier than others? For example, if you were doing a search for "apple pie," which of these listings when you rather click on?I'll bet you chose option #2. If you didn't, you must really not like apple pie.Between the thumbnail image and the five-star rating scale, what are these sites doing to make their Google listings include this extra media? The secret to these fancy pieces of information are rich snippets, which these websites have optimized for using the HTML of their website pages.Google Rich SnippetsGoogle rich snippets are enhanced search results that produce m…