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Showing posts from February, 2019

How to Craft a Brand Manifesto [Guide + Examples]

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via Marketing In Simon Sinek’s famous Ted Talk “How great leaders inspire action”, he fleshes out a concept that some of the most inspiring leaders and organizations -- specifically Apple, Martin Luther King Jr., and the Wright Brothers -- leveraged to build loyal followings. It’s called Start With Why.Start With Why suggests that if your brand truly wants to inspire an audience to follow you, your core message should focus on your organization’s purpose -- not how you make your product or what your product is. Spotlighting why people should care about your organization is how Apple, Martin Luther King Jr., and the Wright Brothers ultimately built a body of support for their causes, even though they all faced fierce competitors.Simon Sinek’s notion that people buy the “why” behind your organization, not the “what” or “how”, isn’t some idealistic trend catching fire in the business world today. It’s actually rooted in human biology. To explain further, the most primal part of the brain…

How to Find your Dream Job in 2019

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via Marketing I remember sitting in one of my career classes in college listening to my professor tell the class how long it can take to find a job.“Sometimes you’re completely qualified for the positions in which you’re applying for, yet it can take several months to find the right position,” he said.My professor wasn’t kidding. I started applying for my first job six months prior to graduation, and it took me all six months to find one I was excited about accepting. Then, when I began the search for my second job, it took me closer to nine months from the moment I decided it was time to start searching for new roles to the call I received with the job offer I accepted.Long story short — searching for a new job isn’t always an easy process. It has the potential to become stressful, time-consuming, and frustrating. But no fear! We’ve created this guide to help you through the process and make it a bit less intimidating. We’ll review the first 10 things you should do when you begin you…

How We Grew Our Organic Reach 185% on Facebook

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via Marketing In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically.HubSpot's Latin America & Iberia Marketing team were no exception to this.Despite having half a million Spanish-speaking fans on our Facebook page, we realized we were barely able to reach onepercent of them -- which is pretty shocking, if you think about it.That meant, despite years of work building up our Facebook audience on the platform, that we weren't even able to communicate with our fans when we had something interesting to say.Unless, of course, we paid.But, from our perspective, paying to talk to people who already know about HubSpot, and presumably already like us, didn't sound the right thing to do. It also didn't seem to align with our goal of creating sustainable, genuine connections with our audience.After months of suffering a down-trend on our Facebook numbers, and finding out about an increasing number of …

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

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via Marketing LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform.It might seem a little bit intimidating. You have enough on your plate … do you really need to figure out another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.That's because LinkedIn has a powerful ads platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too.Download ourfree two-week planner on running LinkedIn Sponsored Content campaigns.But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. Bookmark this post and refer to it when you're ready to get started.How Linke…

What Are YouTube Tags & Why Are They Important?

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via Marketing YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. Even if you’ve just created the next “Charlie bit my finger” video, you must remember that an algorithm dictates which videos YouTube will serve to its audience -- and which ones it won’t.One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. Below, we’ve put together a guide that will explain exactly what YouTube tags are, why they’re important, and some best practices to follow. We’ll also show you three YouTube tag generators that can help you discover the keywords that could rocket your videos to the top of the platform’s search results.What are tags for YouTube?YouTube Tags are words and phrases you can include in your YouTube videos’ description. They let your viewers, and YouTube, know what your videos are about and can help them rank higher in the platform’s…

YouTube SEO: How to Optimize Videos for YouTube Search in 2019

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via Marketing As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.That content was once largely limited to the written word. Today, that's no longer the case.Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos.That last part -- video -- continues to be on the rise. According to the 2018 State of Inbound report, 45% of marketers are investing more in YouTube over the course of this year -- more than any other marketing channel available to them.And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, a video distribution website used by the masses -- HubSpot included.But how does YouTube…

The Ultimate Guide to G Suite

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via Marketing As both an employee and small business owner, I adore G Suite. I’d consider it one of the best tools I have at my disposal, mainly because it’s so easy to use and incredibly multi-functional.Whether I’m collaborating with my editor on a new HubSpot blog piece, scheduling time to chat with a new client, or emailing my friends a funny dog GIF, G Suite comes in handy for almost anything you’re doing on your computer — productive or otherwise.Google entered 2019 with 5 million paying G Suite customers — a number that’s increased by 25% since the beginning of 2017. I’ll let that statistic speak for itself: G Suite is a highly valuable tool for individuals and businesses worldwide. Notable G Suite customers include Uber, BuzzFeed, PwC, and, of course, HubSpot.If you haven’t tapped into the G Suite platform for your business, we encourage you to check it out. Read through this guide to better understand the G Suite platform, how you can optimize your account, and how you can us…