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Showing posts from April, 2019

What Is a Marketing Consultant? A 1-Minute Rundown

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via Marketing Thanks to movies like Office Space and Up In The Air, if a company hires consultants, it doesn’t send the best message to their employees. A lot of times, their initial reaction is to think they’re not performing well enough or that the company is downsizing. In reality, though, most companies hire consultants to augment their employees’ efforts, not replace them.Consultants might get a bad rap from time to time, but, in general, they’re more like a helpful advisor than an heir apparent. If you’re interested in becoming a marketing consultant, here’s a quick rundown of what marketing consultants are, their core responsibilities, and their average salary.Marketing Consultant SalaryAccording to over 2,100 marketing consultant salaries submitted to Glassdoor, the average marketing consultant salary based on years of experience, and not on industry, company size, or city, in the United States is the following:0-1 Years: $39,1451-3 Years: $41,3864-6 Years: $47,2347-9 Years: $…

Goals vs Objectives: The Simple Breakdown

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via Marketing Whether you're working on a team project or defining goals for an entire company, it's critical your employees are on the same page when it comes to terminology."Goals" and "Objectives" often seem like two interchangeable phrases. "We have ambitious goals for 2019," you might tell your marketing team, following up with, "Our objectives are aggressive, but entirely possible."When used in a marketing context, it's easy to misconstrue goals and objectives. To ensure efficiency and unity, then, it's vital your employees are up-to-date on the two terms you likely use when outlining your quarterly and yearly strategy.Here, we'll explain the difference between goals and objectives to make sure there is no ambiguity when it comes to your long-term and short-term marketing plans.
Goals are undoubtedly critical to your business's success. Ultimately, your company's goals need to align with your vision and purpose, …

5 Tips to Improve the Performance of Your PPC Campaigns

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via Marketing Let's say you're tracking the performance of your pay-per-click (PPC) ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how's the traffic looking? Is it a steep climb, or are you unimpressed with the result?Some of us come off as natural all-star rock climbers, while others are left frigid, timid, and stuck to the crevices of the wall.What's the secret? As with most things: proper training. And if you don't have any, don't worry -- there's still hope.We here at KlientBoost have partnered with HubSpot to bring you some rock solid tactics that you can use to get a grip on the whole PPC thing. Below, you'll learn how to run a PPC campaign on a few of the most common platforms, followed by five tips for how to maximize your campaign's performance.1. Choose a platform for your PPC campaign.Your first step in running a new PPC campaign is to decide on which platform to run it. Google…

Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram

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via Marketing Instagram officially has one billion monthly active users -- and 80%of those users follow a business. Your business isn't on Instagram? Well, chances are good that your customer is. So it might be time to start 'doing it for the 'gram'.But, first and foremost, what do most businesses get wrong about marketing on Instagram?They forget how they use Instagram in their own lives!For instance, consider this scenario -- you're scrolling through your Instagram feed. You see your friend's puppy (♡), your friend's engagement photos (♡), a video of Ellen Degeneres dancing (♡) ... and then you see an ad for garden hoses. I'm willing to bet you keep scrolling.But what if, instead of a generic ad for garden hoses, you saw a beautiful shot of a gardener nurturing her garden by watering it? You'd be more willing to like it, wouldn't you?Social media is an innately emotional and human space. You follow friends, you like friends' posts, you fol…

The Social Strategy Brands Like Marvel Are Using to Generate a 68% Conversion Rate

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via Marketing 2% and 18 minutes.That’s the average reach of a Facebook post and life of a tweet, respectively.Crazy insignificant, right?These are networks that millions of people spend time on every single day -- and they seem to offer such slim, fleeting opportunities for brands.But it doesn’t have to be that way. There's a method to turn a paltry social media conversion rate into something that can offer real benefits to your brand.A method that’s helped brands both large and small achieve up to a 68% conversion rate on social. I'm talking about social commerce -- the current best way to make more sales and increase reach through social media channels. Let's take a deeper look about what exactly social commerce is, and the big problems it can solve for you brand.What is Social Commerce?This is not an overstatement: social commerce changes the way brands use social media.Rather than generating interest and directing traffic to your site, social commerce allows brands to s…

The Ultimate Dictionary of Marketing Terms You Should Know

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via Marketing Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms, content marketing terms, smarketing terms, email marketing terms, website optimization terms ... heck, even marketing acronyms.Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. We hope you can bookmark this post and come back to it whenever you need to.Now, I'm no math whiz, but when you try to make a glossary based on a topic with sub-categories that could be their own glossaries, well -- that’s a lot of gloss. So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 100 terms that are imperative to anyone learning about marketing.Marketing Terms to KnowA/B TestingAnalyt…