Showing posts from April, 2019

31 Call-to-Action Examples You Can't Help But Click

via Marketing Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.Each one of these signups is likely a result of an effective call-to-action (CTA).It's really important to guide your visitors through the buying journey using strategic CTAs.Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.Here are a few different actions an audience can get called to carry out:Sign up.In this type of CTA, the audience might be invited to sign up for a free trial, an online course, a future event, or even a software product. It all depends on the CTAs context on an ad or website.Subscribe.This CTA doesn't commit a person to a purchase. Rather, it invites them to receive updates from the company. "Subscribe&q…

The State of Content Marketing 2019 [Infographic]

via Marketing The results of the third annual State of Content Marketing Survey are now in -- the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved.But we haven't reached perfection yet.Three years ago, only 6% of marketers felt they knew what a successful marketing campaign really looked like -- in 2019, that number has increased to more than a third of marketers. Additionally, if we look back to 2017, just 70% of marketers found marketing to be effective for their brand. Much of that was driven by a distinct lack of knowledge around its use. Now, 96% of marketers say their deeper understanding is translating to results -- and into a fully integrated marketing strategy. You can see some of the highlights from the survey in the infographic below.If you'd like to read the full results, you can download them here.

6 of the Best Video Formats for 2019

via Marketing As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos. Each of your stories have unique concepts, contexts, and characters, so you need to account for these variables in the creative process in order to craft a video that tells your story in the most authentic and compelling way possible.The same principle applies to choosing video formats. There is no one-size-fits-all video format -- not every computer, video platform, or website browser supports every video format. Fortunately, we've rounded up the best video formats around and listed out their pros and cons so you can learn which video format to use in different situations.6 of the Best Video Formats for 20191. MP4Most digital devices and platforms support MP4, rendering it the most universal video format around. The MP4 can also store video files, audio files, text, and still images. Additionally, they can retain high video quality while maintaining relatively small file siz…

5 Marketing Plan Examples to Help You Write Your Own

via Marketing You did it.You've been spearheading your organization's content marketing efforts for a while now, and your team's performance has convinced your boss to fully adopt content marketing. There's one small problem, though.your boss wants you to write and present a content marketing plan to her, but you've never done something like that before. You don't even know where to start.Fortunately, we've curated the best content marketing plans to help you write a concrete marketing plan that's rooted in data and produces real results.Read on to find out what a marketing plan is and how some of the best marketing plans implement strategies that serve their respective businesses. Click the following links to jump to a specific section of this blog post:What is a marketing plan?How to Write a Marketing PlanMarketing Plan ExamplesKeep in mind that there's a difference between a marketing plan and a marketing strategy.Marketing Strategy vs. Marketing…

The Landing Page Template HubSpot Uses to Convert at a 35% Rate

via Marketing In sales, most professionals say getting prospects 99% of the way towards a purchase is easy, but getting them across the final 1% is the hardest part of the job. Crossing the finish line, just like in a marathon, is extremely challenging.In marketing, the same principle applies. You can write the most gripping blog post you’ve ever written, persuading an audience that your offer is just as engaging and insightful, but if your landing page or even one of its elements disengages them, their odds of downloading it will plummet.Fortunately, we’ve tested and iterated our landing pages enough to determine which template converts our website visitors into leads at the highest rate possible, and we want to share it with you.Check out our analysis of each segment of our Customer Service Metrics Calculator offer's landing page to learn how we convert visitors into leads at a 35% rate.The Landing Page Template HubSpot Uses to Convert at a 35% Rate1. The Hook  By leading off our…