Showing posts from May, 2019

The 4 Best Content Management Software Tools in 2019

via Marketing These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well.Oftentimes, we let our developers make this choice for us. And, while it's true that they need to have input, marketers should have a seat at the table, as well.After all, if development resources because a bottleneck to website content changes, that can prevent speed and agility in your marketing campaigns.Your developers and engineers want a certain set of criteria -- including control, security, access to underlying code, and customizability, all of which are important. Marketers, on the other hand, need easy access to make quick updates, the ability to integrate the software with other tools, and access to support.Without a good integration between your content management software and your other systems, something as simple as trying to succe…

How to Perfectly Manage a PPC Campaign [Template]

via Marketing In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2018, it was reported that the service was generating 84% of Alphabet's revenue.Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. They also know that this placement can help generate leads.As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid.The key to building a successful PPC campaign is to follow these steps:Determine your PPC campaign structure.Identify, build, or refine your campaign's landing pages.Build a keyword strategy based on your research.Create ads based on what you've determined in the above steps.Share your campaign plan with decision makers.The problem is, many marketers suffe…

Here's a Guide to Starting Tasks You've Been Avoiding [Infographic]

via Marketing Did you know only 11% of professionals report accomplishing the tasks they set out to do in a given day? Of course you did, because you've totally been there.Whether you're procrastinating on a difficult project, avoiding sending that email you know you need to send, or are just too stubborn to delegate -- getting enough done each day is a problem most of us face.So, how can you boost your productivity and head to happy hour earlier? Follow NetCredit's tips below to start the tasks you've been avoiding.

How to Do Keyword Research for SEO: A Beginner's Guide

via Marketing While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.Well, the need to do keyword research has stayed the same. How you actually do it hasn't.What is keyword research?Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy.Why is keyword research important?More and more, we hear how much SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day.And to some extent, this is true; using keywords that exactly match a person's search is no longer the most important ranking factor in the eyes of an SEO professional. …

The Ultimate Guide to Influencer Marketing in 2019

via Marketing Have you ever purchased something because a well-known person you admire used the product or service?I’m definitely guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski.I was in the market for a new ski and followed Whitney for quite some time. I figured since she used this particular ski, I should too — if Whitney promotes it, why wouldn’t I love it?You might be thinking, “Slightly questionable logic, Kristen”. Maybe.But, did Whitney’s post get me to buy the ski? Oh, yeah. (And I do love my new ski for those of you wondering.)This is just one example of a tactic used by businesses across virtually every industry called influencer marketing.Examples of these channels include social media, blogs, columns, digital and print ads, and television. Influencer marketing is increasingly more popular among businesses these days because tra…