Showing posts from June, 2019

The Simplest Answer to, "What Is Product Marketing?"

via Marketing Pop quiz: If you had to define product marketing right now, what would you say?A lot of folks have difficulty answering this question -- but don't worry, it's not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it's pretty hard to find a good definition of it anywhere ... even on Google.What makes it especially difficult is that it's one of the few job functions that touches product, marketing, and sales. It all comes down to knowing the target customer and testing to find ways to learn more about them and how best to interact with them.The thing is, product marketing doesn't stop once the product has gone to market (if it did, well, product marketers at a one-product company wouldn't have much to do after the product's launch). The process of marketing a product lasts well after its launch to ensure the right people are aware of the product, those people know how to use it, and that the need…

The 5 Types of Social Media and Pros & Cons of Each

via Marketing Over 97% of marketers are now using social media to engage with their audiences. But if you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on.The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices,it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities.To help you make informed decisions about which platforms to use, this post will guide you through some of the coretypes of social media, examples of platforms within each category, and the pros and cons that each type might present. By the end, you should have a much clearer idea of what kind of social media …

The 13 Best WordPress Calendar Plugins in 2019

via Marketing A good calendar plugin is necessary for any company -- the more events and appointments your business requires, the more likely it is that you need a visual way to lay them out to avoid confusion.But separating your calendars from the rest of your website or software is an ineffective way to run your business, especially since planning meetings through back-and-forth emails can waste a ton of your time. This is especially true of individual appointments, and large events.Choosing the right calendar for your needs will make your company more productive and efficient when communicating with clients and potential customers. And, ultimately, a calendar plugin can free up your time so you can spend more of it improving your customer experience, conducting experiments, or testing other high-value activities to grow your business.If your company uses a WordPress website, you're in luck -- there are plenty of calendar plugins you can use, and we've made a list of 13 here…

A Simple Explanation of a 502 Bad Gateway Error & How to Resolve It

via Marketing When your website experiences a 502 Bad Gateway Error, it can be like solving a mystery. You don't know what exactly happened or why -- all you know is that something's wrong and you need to fix it.What causes a 502 bad gateway error?To guide you through the hassle of fixing the dreaded 502 Bad Gateway Error, let's go over what it exactly is and its most common causes and solutions.What Is a 502 Bad Gateway Error?A 502 Bad Gateway Error is a general indicator that there's something wrong with a website's server communication. Since it's just a generic error, it doesn't actually tell you the website's exact issue. When this happens, your website will serve an error web page to your site's visitors, like the photo below. Picture Credit: Arm Mbed OSFortunately, there are seven common and effective solutions for analyzing and fixing most of the causes of 502 Bad Gateway Errors.The tactics discussed below provide general fixes for 502 Bad Ga…

Here's How to Add a Link to Your Instagram Story [Pro Tip]

via Marketing Instagram Stories has extended the amount of time people spend in the app by approximately ten additional minutes. But, while that extra time means more attention and focus on your brand, it won't translate to much if you can't get that traffic back to your site.If you have over 10,000 followers or you're a verified user, you have an incredibly effective tool at your disposal -- the swipe up link. This link enables you to post exciting content regarding a new product, service, or event, and then encourage those users to "swipe up for details."But with all that power comes some responsibility. How do you add a link to your story, and how can you use it to its fullest advantage? Let's dive into that now.How to Add Swipe Up to Instagram StoriesCheck to verify that you have 10,000 followers or a verified account.Find the link icon when you open your Instagram Story tool.Click this link icon.Copy the link you want to include to your device's clip…

The Ultimate Guide to On-Page SEO in 2019

via Marketing So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals.But after all of the reading and learning and strategizing, it dawns on you: You haven't actually done anything yet. Perhaps you're intimidated. Maybe you're crunched for time.Regardless, when it comes to on-page SEO, there's no excuse for dragging your feet. On-page SEO has the power to bring countless new visitors — and customers — right to your website.Download our free SEO Starter Pack and access everything you need to get your website and blog ranking in search in 2019.On-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get to choose the t…